Red is beginning yet another revolution with their concept of an integrated Digital Still and Motion Camera system to be the over-arching philosophy of Red’s future product lines.

Red opted to design and build interchangeable camera components that are configurable. The modular design allows a camera owner to replace various components as they are upgraded and improved, rather than having to replace the entire camera system. As such it could be configured as either a still or motion camera.

These components come together around a central piece, or “Brain,” which houses a sensor and the necessary electronics to record, encode, decode, and otherwise control imagery recorded to the sensor. As with the other modules, the Brains can be upgraded independently of the rest of the camera, and can also be hot-swapped, so that a single project could use multiple Brains as needed, while otherwise maintaining a preferred configuration of the “DSMC.”

Epic is one of Red Digital Cinema’s two current lines of DSMC “Brains.” Epic Brains will record a data-rate of 225 MB/s. The sensor sizes will be Super 35, 135 film, 645 (medium format), and 617, equivalent to the Linhof Technorama camera (the 617 will record a data-rate of 500 MB/s). Horizontal resolutions will range from 5K to 28K (the latter is the equivalent of 261 megapixels) and could be printed onto 70mm IMAX 15/70 without the need for the IMAX Digital Media Remastering (DMR). On April 15, 2010, Red Epic camera was demonstrated at the 2010 NAB show exhibition.